Public relations and customer service
- Planning and managing public relations campaigns.
- The art of etiquette and protocol.
- Behavioral and professional skills of public relations workers.
- Public relations and crisis communications management.
- Public relations and shaping the mental image of the institution.
- Planning advertising and promotional campaigns.
- Negotiation skills and the art of persuasion.
- Organizing conferences, exhibitions and events.
- International public relations and public diplomacy.
- Media relations.